Promoting your Online Business through Twitter

Creating a successful online business requires several steps. The first step is to create a well-designed website, and find a hosting platform that works for you. After this, you can then begin the process of promoting your new business throughout the United Kingdom and abroad using tools such as social media.

One of the most valuable assets to your business can be the use of Twitter. As long as your tweets are relevant and interesting, you could broaden your audience significantly. The following are a few tips to get started.

1. Learn how to use Twitter

It’s helpful to take the time to read a little bit about Twitter if you are new to the tweeting field. The basic premise of this network is that you can set up a profile, follow others, and allow others to follow you. With messages of 140 characters or less, you can connect with your followers in myriad ways. Business owners can use Twitter to share news, links, humorous anecdotes, and contests. By using your creativity and connecting with followers, you can encourage followers to re-tweet your messages, exposing your business to an even wider network.

2. Create a unique Twitter profile

Your Twitter profile is a tool that can be used to reflect the personality of your brand. This can introduce viewers to your business while boosting customer engagement at the same time. Be sure to display your company web address prominently.

3. Use a casual tone

Because Twitter is a social network rather than a business network, it’s important to pay attention to the tone you use with your followers. The most successful tweets will follow a personable tone, as if you were talking to a friend. Be sure to choose a tone and stay consistent with it. It’s possible to engage with your audience by asking their opinions or sharing funny web content.

4. Use Twitter to make exclusive offers

Everyone loves to feel special, and when you use this tool to provide special deals or discounts to your followers, this will put your brand at the forefront of their mind. They can also re-tweet these offers to their own followers, introducing your brand to a wider audience.

5. Insert Twitter buttons into your ecommerce site

Twitter offers a range of resources, including follow and tweet buttons. You can add these to your website to get your customers more involved. It’s best to set these buttons apart using different colours for best results, making them easy to find.

6. Use Calls to Action in your tweets

Many business owners are already aware of how effective it can be to incorporate a “call to action” in promotional emails or on the main website. Yet you can also use this tactic in your tweets, letting your customers know exactly what you want them to do. Tell them if you want them to purchase a product, contact you, or re-tweet your tweets, and they will be more likely to do so.

Above all else, using incentives and your creativity will make your Twitter campaign a success. Having fun with this network will engage your followers and promote your business.