For those who have always struggled with the terminology of business, help is at hand and now you will never mix up your PEST analysis with production matrix, SWOT analysis with shifting paradigm or SMART analysis with change catalyst.
Your peers will be astounded when you pronounce succinctly and confidently the merits of 360° performance appraisals, as long as they don’t come round in full circles of course. You can now hold your own in a room full of the most demanding of COO’s. CFO’s and CEO’s and still come out on top.
The guide coaches readers on how to bluff their way into the coveted corner office. There are chapters covering the theories to quote, the job titles to hide behind and the cardinal sins of management.
A 5-million-copy bestselling series, The Bluffer’s Guides®have been helping people out of sticky situations for over four decades. Now relaunched, they’re back – and not just in paperback. E-books are available from all major online bookstores. Bluffer’s mission is to eradicate social embarrassment from this world, and (with the help of their witty experts) they’re well on their way to doing just that.
The Sunday Telegraph described the original series as containing ‘an amazing amount of solid fact disguised as frivolous observation’ and Daily Mail hailed the guides as providing a ‘means to apparent instant erudition without actually having to know or study anything.’
After three years as accountant officer of an RAF Fighter Command unit, John Courtis joined the finance
staff of Ford of Britain where the foundations of his management skills were laid – mostly by observing others’ mistakes. Since then he has accepted directorships in management selection, manufacturing and headhunting, the common factor being that at the time he joined each board he knew virtually nothing about its business.
Elizabeth B Ratcliffe qualified with a doctorate in hydrochemistry in 1997 but, while collecting rainfall samples in a hurricane, decided to switch to a career with a better survival rate. Her time in management has covered a wide variety of roles and her mission is to hold every possible management title (to prove that bluffing applies effectively to all).