Got Marketing The New Guide To Marketing For Start-ups And SMEs

Got Marketing: The small business guide to practical, commonsense, effective marketing is written by Denzil Lee and aimed at business start-ups and small and medium sized enterprises (SMEs).  It’s written in a no-nonsense, jargon free way so that any business owner can understand and, more importantly, use a range of effective marketing tools and techniques.

For start-ups it covers everything they need to first launch and then actively promote their new business, and for established smaller firms it will help them attract more customers and expand their business.

Each chapter covers the different marketing ‘tools’ a small business should be using to effectively promote their business, that is:

Branding & Slogans
Websites
Search Engine Optimisation
Advertising (Traditional, Online and Pay-Per-Click)
Public Relations
Content Marketing
Publicity Material
Copywriting
Mailshots (including Email Marketing)
Social Media
Face-to-Face Marketing

There is also a really useful appendix that covers ‘Words That Sell’.   Got Marketing is simply packed full of marketing advice and tips that all small businesses will benefit from and it’s available now for just £7.95 plus P&P.  Buy the paperback edition online at: http://www.nextstepmarketing.co.uk  or the Kindle version from Amazon.