Google cut a deal to avoid paying fine

Google went ahead and gave a new set of concessions to the European Commission so that it would avoid having to pay a fine which would have followed the antitrust case it is involved in. This came after two years of examination by the EU regulators into the company’s business practices, where they wanted to see whether the Google search results were prioritizing the company’s own web sites versus competing sites.

This is just one more in a long line of investigations that the EU is conducting against large Silicon Valley companies, with Google itself having been targeted several times before. This antitrust action is seen as needed when the company is suspected of using its monopoly position in the market to bring down innovation and remove choices for customers.

This time, Google went ahead and proposed another offer to the EC that it hopes will address their concerns to end the investigation. This follows a preliminary assessment that the EC released in the past weeks. In the offer, Google is promising a series of measures that it would take to solve the problems.

Antoine Colombani, an EC spokesman, said that they are currently in the process of getting some feedback from market players and wanted a broad number of opinions before making a ruling on this latest offer. If accepted, the proposal would become legally binding for the company, where it would have to follow these items in order to do business in the EU.

This investigation into Google’s practices began in 2010 and follows complaints from competitors. The UK Information Commissioners Office also follows the case, and it has watchdogs in several EU countries to see what goes on with the company. Meanwhile the problems may not be over for Google, as several other companies including Microsoft and Oracle said that Android is gaining unfair marketplace advantages.