William Hill, one of the largest bookmakers in the UK, confirmed the senior management changes are a fact and the internet business department of the company has been reformed. The UK bookmaker also confirmed that it is considering purchasing Playtech’s minor stake in William Hill Online.
The popular bookmaker released an official statement on Friday, saying that Henry Birch, chief executive at William Hill Online will step down and leave the business to managing director Andrew Lee. Meanwhile Jamie Hart will take over the sportsbook & gaming platforms and Jürgen Reutter will become head of the mobile department.
The changes are the immediate effect of William Hill’s move to seek a price for Playtech’s 29% stake of William Hill Online. Both sides will appoint a bank to assess the stake and if the difference is too big, a third, independent bank will determine the final price. Currently, the stake has been valued for a minimum of £300m and a maximum of £493m. so it is expected that a third bank will be asked to take part in the assessment.
William Hill Online is one of the largest online gambling platforms in Europe and according to the latest information it is rapidly developing. In April, the company reported a £38.3m profit, a staggering 29% rise when compared to April, 2011.
The company also noted that the amounts bet through mobile devices have risen with 370%. The 3-quarter operating profit which William Hill has generated marks a 26% rise compared to 2011. The main reason for this is the European Football Championship and the London Olympics which were held this summer and offered many betting options.