When it comes to car insurance there are several top names that spring instantly to mind, now an international company has made the move into the UK and released what is hailed as one of the best ads of last year despite coming out at the end of 2013. Allianz is the name of the company, you may have heard of them, you may not have, but you can bet by the end of 2014 we will all know who they are, whether we have cars or not.
The ad is pure genius and takes a humorous, but empathetic, look at the stress and strain associated with that every day occurrence which parents have named as their number one gripe; the school run. Set on a race track instead of urban streets, we see all manner of parents and their kids trying all ways to cross the finishing line first, metaphorically speaking this is the equivalent of getting to school on time.
Lunch boxes, PE bags, kids who simply don’t want to get into the car in the first place, we see them all here as well as the tactics that these parents at least employ to cross the line first. Allianz has recently run a survey that reveals the family taxi is very much alive and kicking and that the school run, as well as ferrying around the kids to various extra curricular activities amounts to 87% of the journeys parents make with their kids in the back.
It was also revealed that on average parents spend 5 hours a week chauffeuring their children around, including waiting time when they get there too early for their kids finishing school or an activity afterwards. If Allianz make the headway in the overcrowded UK insurance market they are certainly on the right track with this advert.